Empowering farmers through digital innovation.
Agro
Agro is a UX/UI design project focused on building a digital ecosystem that supports farmers, agribusinesses, and agricultural advisors. The goal was to centralize critical farm data — from crop health to weather forecasts — into one intuitive platform. Designed with accessibility and scalability in mind, Agro delivers clear, actionable insights to help users make better farming decisions, reduce waste, and increase yields.
Client
Self-Initiated Concept (Fictional Client: Agro)
Industry
Agritech / Smart Farming / SaaS
Scope of work
UX Research
UI Design
Problem
Traditional farming tools often lack real-time data and are not user-friendly, making it difficult for farmers to adapt to climate shifts, monitor crops, or manage resources efficiently. There’s a growing need for digital tools tailored to their day-to-day challenges.
Solution
Agro introduces a modern platform that combines satellite data, weather analytics, and smart notifications into a seamless experience. The design prioritizes usability for both tech-savvy and non-digital-native users, with a clear interface and data visualizations that guide informed decision-making. Whether on desktop or tablet in the field, Agro keeps farmers connected to their land.
